Rotocontrol is strengthening the local presence of its range of high-speed label and digital hybrid finishing machines in the Americas with the appointment of Francisco Soto as director of sales, Latin America, (including Florida) and the Caribbean.

Soto brings extensive knowledge of label finishing and a reputation with printers throughout Latin America and the Caribbean from 14-plus years at Rotoflex as international sales manager in this region.

His education includes a degree in Electronics and Engineering Technology from DeVry College of Technology and an International Business & Marketing degree from Humber College. Soto is fluent in both English and Spanish.

“From years of working closely with printers and converters throughout Latin America and the Caribbean, Francisco is extremely knowledgeable of label finishing needs and trends in this market, and has earned a well-respected reputation in the industry as well,” says Marco Aengenvoort, Rotocontrol managing director. “It is an hono\r to have Francisco represent Rotocontrol and further grow the brand in the Americas region.”

“Having established market presence in Europe with innovative and industry-leading technology, Rotocontrol is now increasing focus in the Americas,” adds Soto. “With a highly comprehensive portfolio of label finishing solutions – from cost-effective solutions with Ecoline to advanced, customized machines and expertise in digital/hybrid printing – I know Rotocontrol will complement and add tremendous benefit and support to printers in Latin America & the Caribbean.”